What is Website Uptime and How Can It Affect Your Business?

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As businesses of all sizes become more and more dependent on an online presence, website uptime becomes even more important. To avoid offline periods for businesses, websites must take advantage of the latest IT services and technologies designed with maximum uptime in mind.

To help you better understand the importance of uptime and what you can do to achieve reliability, we’ll look at what uptime is, why it’s important, and steps you can take to ensure maximum uptime for your website.

What is Uptime?

We first need to answer a common question, namely what does uptime mean? Fortunately, uptime is not a difficult concept to grasp. Uptime is a measure of how many minutes per year a website can stay online. For example, if a website is unable to function for a period of six hours due to a server or connection failure that took their website offline, then those six hours will be deducted from the total business uptime for the year.

Why is Uptime Important?

The first and arguably the most impactful reason why uptime is so expensive is related to lost customers. When businesses go offline, they cannot provide service to their customers.

Apart from losing customers, websites that experience downtime can also cause productivity losses.

To understand further uptime figures, below is an example of an Uptime Robot and Status Cake uptime report for Ikahana website.

Note: Please click on the image to get the live uptime report.

Ikahana - Status Cake

Ikahana - Uptime Robot

How Does It Affect My Business?

Another consequence of websites going offline is reputation damage, as customers have high expectations for the company they choose to do business with. When a customer selects a company, they want to know that they are working with a fully professional and reliable organization. Receiving an error message when they try to visit a company website does not increase customers’ confidence that they are working with a reliable professional and organization.

How to Get Good Uptime?

One of the things that underlie uptime is the reliability of the server used for your website. Therefore, it is always the main consideration to use a reliable web hosting provider, for example Hostens, Geek Storage or Mechanic Web.


At a time when more and more companies rely almost entirely on their online technology to function, having technology offline for even a short period of time can be very costly. Keep in mind that offline includes:
– The lost customer
– Loss of productivity
– Damage to company reputation
– The costs associated with bringing a business back online

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